The Treatment Of Opioid Addiction - 1415 Words

You likely purchased this book because you or someone you care about is struggling with addiction. I suspect you are searching for help but don’t know where to find guidance based on reliable scientific principles. The information in this book will provide that guidance. There are many options for the treatment of opioid addiction. Those proven safe and effective are remarkably helpful. Others do not come with proof of effectiveness or safety and may do far more harm than good. Snake oil remedies have no place in the treatment of opioid addiction, an illness that can literally claim a life in a heartbeat and does so more than 50 times every day. The treatment options I describe are based on sound scientific principles. We call this evidence-based medicine, in that carefully controlled studies or years of use have proven the treatments effective and safe under the care of a licensed healthcare provider. I believe The Pain of Painkillers and The Hell of Heroin can be helpful in your time of need. This book is a distillation of what I have learned as a physician treating addiction for more than thirty years. Take advantage of what I have to offer. Read each chapter in the order presented. Appendix H: â€Å"Reader Resources† provides an extensive list of additional readings. I often refer to many of these resources because our knowledge of addiction is constantly changing. I learn something new each time I meet with a patient or read a scientific article on addiction. Whether youShow MoreRelatedTreatment Options For Opioid Addiction1422 Words   |  6 Pagesmore likely to relapse .1 Opioid addiction is defined as a pleasurable compulsive act that some may define as a disease. Unfortunately, treatment options for opioid addiction requires compliance by the patient in order to successfully overcome addiction. Probuphine is a new treatment to manage opioid addiction, which was FDA approved based on the safety and efficacy phase III clinical trial. Discussion: Probuphine provides an answer to the continuous increase in opioid user relapsing with its veryRead MoreThe Morality Of Using Opioid Assisted Treatments For Cases Of Addiction962 Words   |  4 Pages2753) DATE: February 21, 2017 RE: The Morality of Using Opioid Assisted Treatments for Cases of Addiction ____________________________________________________________________________ Primum non nocere or ‘above all, do no harm’ is a latin phrase that is the basis for the majority of medical ethics (expand on that). The question of whether or not heroin-assisted treatment (HAT) or methadone-assisted treatment (MAT) for drug addiction is morally or ethically sound boils down to two key componentRead MoreDenton Treatment Services Treats Clients Of Opioid Addictions1954 Words   |  8 PagesDenton Treatment Services treats clients of opioid addictions in the Denton County area. The area is known to be populated with many types of opioid addictions including heroin, cocaine, cannabis, amphetamines, methamphetamines, etc. Rehabilitation programs offered consist of detoxification, halfway house, Naltrexone (oral), Substance Abuse Treatment, and Vivitrol (Injectable Naltrexone). The treatment center is methadone based which means that they provide an alternative drug to manage withdrawalRead MoreUse And Prescribing Methods Of Opioids1158 Words   |   5 Pagesmethods of opioids. The positive effects of opioids as well as the negative effects are taken into account. In one study, conducted by Furlan, Sandoval, Mailis-Gagnon, and Tunks (2006), opioids were effective in the treatment of CNCP overall. However according to David N. Juurlink (2012), more recent and more rigorous studies suggest that opioid use disorders occur in up to one-third of patients on chronic opioid therapy. So abuse and addiction are likely to occur in people taking opioids long termRead MoreA Short Note On Opioid Addictive Brain Disease1663 Words   |  7 Pages Opioid Addictive Brain Disease Celina Covi Denver School of Nursing â€Æ' Abstract Addiction is a brain disease that affects neurochemical and physiological components of brain function. Kreek, Levran, Reed, Schlussman, Zhau, and Butelman (2012) found some individuals are genetically predisposed to addictive brain disease due to polymorphism of many genes, especially those involved in encoding opioid receptors and ligands. Addictive brain disease is epigenetic in nature, meaning that in additionRead MoreThe Drug Addiction Treatment Act Of 20001001 Words   |  5 PagesTo begin, opioid abuse and addiction have increased in frequency in the United States over the past 20 years.4 In 2009, an estimated 5.3 million persons used opioid medications nonmedically within the past month, 200000 used heroin, and approximately 9.6% of African Americans used an illicit drug.4 Racial and ethnic minorities experience disparities in availability and access to mental health care, including substance use disorders.4,7 Primary care practitioners are often called upon to differentiate Read MoreDrug Addiction : Treatment For Pain Management1396 Words   |  6 PagesStates, treatment for pain management is a top priority in the healthcare field. However, it is difficult for healthcare professionals to treat severe pain which requires the prescription of commonly abused medications such as morphine, oxycodone and hydrocodone. Pain that is reported by the patient is subjective and cannot be measured directly making it challenging to treat without producing addiction. Prescribed painkillers abuse has been linked to heroin addiction. Both prescribed opioids and heroinRead MoreSubstance Abuse And The United States1210 Words   |  5 PagesUnited States. Opiate addiction is a particularly difficult problem in the State of Vermont where the abuse of prescription opioids has created addictions for many individuals. The problem of substance abuse has severe repercussions that may encompass severe dependence and overdose.1 Substance abuse is an epidemic that cannot be igno red. However, the combined forces of over-prescription, addiction and subsequent unemployment may mean that coverage for treatment for opioid addiction is not guaranteedRead MorePrescribing Drugs1711 Words   |  7 PagesSince this was discovered doctors became less willing to prescribe these types of easily abused pain relievers. Those who already became addicted to opioids and other drugs needed to obtain the drug in any way possible in order to satisfy their addiction. As mentioned by Manchikanti and Singh, people turned to doing heroine since it is the same type of opioid drug as the prescription medications they were abusing (2008). Another possible causation of the recent increase in heroin users is the fact thatRead MoreAddiction And Its Effects On Addiction1226 Words   |  5 Pagesamount of knowledge on addiction, effects of addiction, and medication used to treat addiction. Reviewing the literature explains the definition of addiction, whether it is a choice or compulsi on, and specific medications used to treat dependence. Overall, using substances is a choice but addictive qualities are compulsions. Research has proven that medications are widely effective in treating substance abuse. Purpose The literature’s purpose is to inform its reader of addiction, the risks and consequences

Marketing Development and Competitiveness Method †Free Samples

Question: Discuss about the Marketing Development and Competitiveness Method. Answer: Introduction: Advertizing is the most significant part of promotional mix. An organization that advertizes strives to achieve its objectives more easily. Advertizing objectives are the communication tasks that are accomplished when the organization reaches their potential customers. The potential customer is targeted with the help of advertizing within a particular time period (Saad et al., 2015). The advertizing main objectives include trial, brand switching, inform, remind and switchback. Selection of the objective is made after analyzing the product in its life cycle. The main purpose of trial objective is to make the customers encourage for buying the new products. Creative advertizing strategies are used to gain competitive advantage. By informing the individuals about the products and its price helps in raising awareness about both the company and the product. This strategy is used while launching a new product or re-launching it as an updated version. Through continuity, the existing customers are targeted and provided latest information about the product to build consumer loyalty (Buccoliero et al., 2018). Brand witching is another technique used with an only goal to make the consumer switch from their competitors brand to their brands. Switchback is the advertizing objective of the company to get back the former users to use its own brand and product. The main advertizing objective of Benetton includes creating its brand awareness through huge promotions in the public. The company follows shock advertizing since the year 1982 by creating its different image (Benetton.com, 2018). This approach brings out innovative themes that lead to position the company in a completely different ways (Engelbart, Jackson Smith, 2017). The companys shock advertizing objective created a new revolution and scenario in the advertizing sector. Benetton used corporate social responsibility as it themes and promoted its brand throughout the world. Benetton promotional strategy highlighted the issue of indiscrimination in society. This objective leads to serve the global audience and the company created its own distinctive image. Shock advertizing was developed by Benetton, the retailing company of clothing creating line United Colors of Benetton. The advertising is shocking and can be offensive for various reasons. Through shocking advertisement social, political and religious norms can be violated in various different ways (Girling, 2004). The advertisement includes people traditions, practices and beliefs by reflecting the true scenario of the society. The shocking content of the advertisement increases the attention of the people. Shocking advertisement benefits the memory of the people and positively influences their behavior. The advantages of shock advertizing are that an advertisement with shocking concept itself increases the attention of individuals. This creates a positive impact on the mind of the people and influences their behavior. Consumers generally remember shocking content in an advertisement more over a content that is not shocking. People tend to remember for more time period about a shocking advertizing. This is not in the case of normal advertizing. The advertisement features kids and teenagers from culturally diverse country wearing the clothes of Benetton. They spread the message that different culture all over the world can share its product to encourage harmony. This lead to aware the local people about civil liberties, human rights, social issues and environmental rights. The major disadvantage of shocking advertisement is that overexposure of individuals can deliberately affect the mind of the consumer. It creates a long-lasting impact on the mind of consumers. Shock advertisement is in a graphic form and its real meaning is shown to the people. The images can be highly sensitive or in a negative form (Dahl, Frankenberger Manchanda, 2003). Such kind of advertisement can also be offensive for various reasons and in different ways. This creates various controversies and can be considered offensive in nature. Art is the expression of emotions and the image of world is portrait in the form of certain characters. Art makes the people to think and react to certain situations. Olivier Toscani defended Benettons shock advertizing as it constituted only debate between art and advertizing. He argues that graphics and potentially offensive images are acceptable only in the world of journalism and art. Advertisement should not showcase graphics and images that are potentially offensive in nature (Parry et al., 2013). According to the consumer perspectives advertisement is a tool that should convey useful message for the product. It should display the products applicability and usefulness rather than relating it with completely different kind of activity. I completely agree with Olviero Toscani as he has pointed the true facts about shock advertisement. Oleverio Toscani is popular throughout the world for creating advertizing campaign for Benetton. He is an Italian photographer and generated various controversial photographs for the company. The images that created more buzz around the world as a man with AIDS lying in death bed, surrounded by friends and families around him. Another controversial picture included three identical hearts and black, white and yellow written over it. This was meant to show the people that each individual are same on the inside but different on the outside. This kind of acts mostly gives rise to communal indifference among the people. Shock advertisement made by the company generally provokes the consumers (Benoit, 2014). Advertisement is a form of communication and its main objective is to inform the consumer about the benefits availed from its product and services. The idea is to persuade the potential consumers to buy the products. On the other hand, advertisement in the form of art by using slogans and images to highlight the products and attract people is unknowingly violating the norms. Calvin Klein a popular brand known for its jeans has followed shock advertisement to attract more consumers in the past. The brands advertisement featured the explicit images of young teenage models. The models were no less that 15 years and were posed in overly provocative and sexual poses. This led to rise in various controversies of the companies as the campaign was considered to be highly shocking and exploitative in nature (Kireyev, Pauwels Gupta 2016). Moreover later in the year 1999, Calvin Klein further created buzz and controversy. The company aired its advertisement, which displayed young childrens only in their underwear. Due to public lash out the shocking advertisement was pulled within 24 hours of being aired. PETA is another company, which uses the similar strategy for advertisement. PETA is also known as People for the Ethical Treatment of Animals. The company uses shock advertisement to convey the message about their services to the consumers. PETA is an organization meant for safety of animals. The company displays graphics images to show the current scenario of animals and their living condition. PETA shows the true conditions of the animal through shock advertisement and its existing situation in the society and throughout the world (Hagenbuch, 2015). It is one of the few companies that use shock advertisement in a positive and effective manner. Shocking advertisement should be used to promote no cancer campaigns. Images of cancer affected patients can be showcased throughout the countries to prevent usage of tobaccos and alcohol. This measure is used by government of several countries by printing such images on the tobacco products. Shocking advertising is also useful for NGOs to promote the conservation of nature and wildlife. This advertisement can also be used in other similar marketing segments that require immediate action. I completely agree that Benetton should drop its decision of applying shock advertisements and shift to conventional types of advertisements. Since the year 1982, the company has used the strategy of shock advertizing to create awareness about its product. The company can promote its brands and product without hurting the values of the consumers. Shocking advertizing is very offensive in nature in various ways. The advertizing for Benetton can be made even without graphics or any kind of horrifying images. Advertizing should be made in such a way that would be helpful to the businesses. It should allow the businesses to spread the organizations product and services without hurting the sentiments of any individual. It should be done in a very friendly manner not ignoring the individuals value and beliefs. The Benetton Group with its communication strategy showcased how advertizing can affect a business strategy. Benetton is a vast advertizing company that mostly focuses on its logo and products. Advertisement should make in such a way that would easily persuade the consumers to purchase its products or services. The main idea behind the approach is to create increase in the profit and consumption of organizations product and services through the branding process (Parry et al., 2013). It was therefore very good decision by the company to switch the normal and conventional advertizing rather than shock advertizing. Shock advertizing mainly created adverse impact on the thinking and behavior of the company. This type of advertizing is regarded to be deliberate rather than inadvertent. Mostly this strategy offends or startles the majority of audiences as norms for personal ideas and social beliefs are violated. Benetton is a leading and successful business in the recent times and communicating with consumers with such content could affect the business in the long-term. References: Benetton.com. (2018).United Colors of Benetton - Official Site | Online Shop.United Colors of Benetton. Retrieved 25 March 2018, from https://us.benetton.com/ Benoit, A. (2014). "An advertising world gone completely haywire": MAC VIVA GLAM.Advertising Society Review,15(1). Buccoliero, L., Bellio, E., Mazzola, M., Solinas, E. (2018). The role of social marketing communications in influencing Text and Driving Behaviors: Theory and Evidence from an international sample.GSTF Journal on Business Review (GBR),4(3). Dahl, D. W., Frankenberger, K. D., Manchanda, R. V. (2003). Does it pay to shock? Reactions to shocking and nonshocking advertising content among university students.Journal of advertising research,43(3), 268-280. Engelbart, S. M., Jackson, D. A., Smith, S. M. (2017). Examining Asian and European Reactions within Shock Advertising.Asian Journal of Business Research,7(2), 37. Girling, E. (2004). Looking Death in the Face The Benetton Death Penalty Campaign.Punishment Society,6(3), 271-287. Hagenbuch, D. J. (2015). Should Advertising Shock?.Journal of Biblical Integration in Business,18(2). Kireyev, P., Pauwels, K., Gupta, S. (2016). Do display ads influence search? Attribution and dynamics in online advertising.International Journal of Research in Marketing,33(3), 475-490.. Parry, S., Jones, R., Stern, P., Robinson, M. (2013). Shockvertising: An exploratory investigation into attitudinal variations and emotional reactions to shock advertising.Journal of Consumer Behaviour,12(2), 112-121. Saad, W., Ibrahim, G., Naja, M., Hakam, N. (2015). Provocation in Advertising: The Attitude of Lebanese Consumers.Journal of Marketing Development and Competitiveness,9(2), 92. Srinivasan, S., Rutz, O. J., Pauwels, K. (2016). Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity.Journal of the Academy of Marketing Science,44(4), 440-453. Wang, Z., Deshpande, S., Waller, D. S., Erdogan, B. Z. (2017). Religion and Perceptions of the Regulation of Controversial Advertising.Journal of International Consumer Marketing, 1-16.